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We hear them all the time, those ads on TV that are promoting special sales, incentives and rebates on cars at certain dealerships; and while yes, they are trying to encourage business, these deals can actually be quite beneficial to a first time car buyer. Depending on the nature of the sale, rebates and incentives can do a number of things for the customer including reducing purchase price, replacing a down payment or even lowering the APR percentage to save you money on interest. To find these deals, keep an ear open while you watch television and listen to the radio. Dealerships advertise these incentives heavily, so if you hear one that piques your interest, write down the name of the dealership and it’s location. You can then go online to that dealer’s website and print out the ad details to take them with you to the dealership. This will prevent the sales people from denying the validity of the incentive when you ask about it.
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